wow!When writing the description for your website let your enthusiasm show through - it can infectious! |
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marketing your websiteWe have included here some information on various aspects of marketing your website. Simply click on each tab to find out more.
Optimisation...Optimisation of a web site is all about increasing the 'relevancy' of the content of a website to particular search terms and entails making the site responsive to the requirements of each individual search engine. Examples are: the inclusion of 'key words' in the meta tag section of each page - meta tags are not seen when a visitor views your page but one of their uses is to guide search engine as to the content of the page. ensuring all images have 'alt text' - to see this in action pass your mouse over the image on this page and you will see a description of the image. Alt text is important because search engines do not 'see' images but do examine the alt text description. Making sure that the actual content (ie the text on each page) includes as many keywords as possible for example villa, swimming pool, Bordeaux, etc etc - this is known as keyword density.
Submission to search engines...In theory, because search engines continually 'trawl' the internet they should in time find your site and if accepted will include it in their index of sites. It is advisable however to register your site with at least the key search engines as this should speed up the process. Many web design companies use automated registration programmes but these can be counterproductive as many search engines eg Google reject automated submissions. For this reason we always manually submit sites. It is worth bearing in mind that Yahoo!, which is very popular, is a directory and not a search engine - this means a slightly different approach when submitting your site. 'dmoz' is not particularly well known but is a central database of websites that is used by many search engines, particularly smaller ones. Registration with dmoz is a little tricky but essential. Site links...
Several search engines rank a site by its 'popularity' as measured by links to it from other sites. And the more popular the site that is originating the link the more 'valuable' the link is. For this reason it is worth trying to get other sites to link to your site eg local tourist offices, golf clubs etc etc. Signing up with directories can also be worthwhile but if these are just lists of sites then they probably have little value.
Pay per Click...Most of the major search engines and directories operate a system of paid for listings. These usually appear at the top of the search results page and/or in the right hand column. You only pay when someone clicks on the link and is directed to your site - hence the term 'pay per click' It can be a radical, efficient form of advertising and arguably has changed the way many businesses market themselves. It means you can control when and how your site appears in search results but, given the cost, it is important to carefully manage the campaign. PPC is probably best viewed as a supplement to getting a good ranking in search engines. As part of our web design and marketing package we provide a managed campaign for your site using Google AdWords. Marketing tips...We have collected together a selection of marketing ideas to provide 'food for thought' for promoting the rental of your holiday home. Some are internet based and some more traditional.
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